What’s Blue Monday?
Blue Monday is a name given to the 3rd Monday in January. It is considered to be the most depressing day of the year.
Even if January 18th has nothing special compared to other days, you may feel a slight sadness. Don’t worry, it’s normal.
Let’s find out what happens during this period and how it influences those who are looking for their soulmate online.
The perfect triangle – the 3 causes
Holiday melancholy + Valentine’s Day + New Year’s resolutions = Blue Monday. In short, that’s what Monday’s equation would look like.
The first cause is the melancholy generated by the holidays. After all, the hustle and bustle of the holiday and the time spent with friends or family increased your happiness levels. Those levels start disappearing with the return to your normal life and daily routines. For many people, this period, especially being a Monday, feels lonelier and sadder than usual. Then, you suddenly feel lonely. Adding the pandemic to this equation just increased the stress level even more.
The second cause is February, the month when love prevails and you feel like you want to have someone by your side, before Valentine’s Day comes.
The last cause which generates this state of mind is the fact that you are thinking about the new year. What will you do, how will it be and, most importantly, with whom will you spend it.
Why is it good for you?
January is the busiest month, in terms of dating, when most users spend more time online, engaged in intense activity.
What does this mean for those who are looking for their soulmate? January is the time when most people sign up and are active on Sentimente. Thus, a person’s chances of meeting a potential partner are much higher during this period.
The data also shows that the intense activity on dating sites in January generates a 30% higher success rate than average.
Specifically, this is the period when most users say they have met someone with whom they have started a relationship.
